💰 100 Cedis and a Dream: How to Plan an AMR Awareness Campaign on a Budget

You have a passion for making a difference and a message to share about antimicrobial resistance (AMR) 🦠, but only 100 cedis in your pocket. It might not seem like much, but with a little creativity and determination, you can turn it into a meaningful AMR awareness campaign. Here’s your step by step guide!

1. Start with a Plan

Before anything else, take a moment to define your goal. Are you raising awareness about antibiotic misuse 💊, encouraging people to complete their prescribed doses, or educating them on when antibiotics are necessary? A clear objective will guide your outreach and help you maximize your limited budget.

2. Flyers That Work

Flyers are a simple yet powerful way to spread your AMR message. Make it a point to eliminate technical terms and complicated medical jargon to ensure that the audience can easily understand your message.

You might be thinkiing...... what about the design? The good news? You don’t need expensive design software! Platforms like Canva offer free, easy-to-use templates, and organizations like WHO and the CDC provide customizable AMR resources. Keep your flyer simple, engaging, and informative—something that catches the eye 👀 and educates people on responsible antibiotic use.

3.Choose a Familiar Location📍

You don’t need a special place to educate people about AMR. Some of the best places for community engagement are right in your daily routine—your university campus 🎓, local pharmacy, church ⛪, hospital waiting areas 🏥, or even a popular café ☕. These familiar spaces help you connect with people naturally and make them more receptive to your message.

4. 👥 Don’t Go Alone—Bring a Friend

Spreading awareness about AMR is more effective (and fun!) when you have support. Partner with a fellow pharmacy student, healthcare worker, or AMR advocate. They can help start conversations, clarify misconceptions, and boost your confidence when engaging with people. A team approach makes discussions more engaging!

5. Eat Before You Go

It might sound like a small detail, but don’t overlook it! Talking to people and advocating for AMS requires energy, and you don’t want fatigue to slow you down. Eat something before heading out so you can stay focused, enthusiastic, and ready to answer questions about antibiotic resistance.

6. Money Matters

Printing educational materials will likely be your biggest expense. Be strategic—look for bulk discounts at print shops, opt for black-and-white prints 🖨️ if needed, or use double-sided flyers to save paper. If printing fewer copies, amplify your reach by sharing the materials digitally via WhatsApp groups 📱 or social media pages dedicated to health advocacy.

Always Engage with Confidence!

Now comes the real work.........connecting with people. Approach conversations with a friendly attitude 😊 and clear, relatable messages. Some people may not fully understand AMR, and that’s okay.

Your goal is to make AMR relevant to their daily lives, encouraging them to take action, whether by using antibiotics correctly, not pressuring doctors for prescriptions, or sharing what they’ve learned with others. Even one meaningful conversation can create a ripple effect! 🌊

After your outreach, take a moment to review how it went. What worked well? What could be improved? Did people ask questions you weren’t prepared for? Use these insights to refine your approach for next time to ensure you are more impactful next time.

Note:

You don’t need a big budget to fight AMR.........just determination, creativity, and a willingness to take action. With 100 cedis, a plan, and a friend, you can help educate communities, influence behavior, and strengthen antimicrobial stewardship. So why wait? Start today, and see how small efforts can lead to big changes!